The Marketing Coordinator must be an energetic, organized professional with a knowledge of the marketing process in a professional services environment. This position will require self-sufficiency on projects and being responsible for organization, communication, implementation, and completion. This can mean working individually or on a team, both in-person and virtually. Professional interpersonal skills are essential as there is significant interaction with all levels of staff.
Key attributes of the successful candidate will include:
Be the “go-to” person for print and electronic marketing materials, including writing content and developing graphics in alignment with brand guidelines. This includes request for proposals, qualifications packages, case studies, staff resumes, white papers, and market segment expertise. This role requires the initiative to coordinate with technical staff in order to procure content and ensure its quality, usefulness, and applicability.
Utilize brand guidelines to create advertising and tradeshow and conference materials
Assist Marketing Manager in client research especially related to proposals and qualifications
Be comfortable working in CRM and database environments in order to track prospects and sales pipeline
Develop, coordinate, and execute events including client experiences, tradeshows, and conferences
Work with Marketing Manager to identify and develop content to be shared internally and determine how it can be leveraged locally, firm wide and via social media or other communication tools
Work with Marketing Manager and Marketing Director to develop content about local office that can be shared firm wide via social media or other communication tools